Aatif Junaid Mulla

Sept 2025 to present

GTM and Product Growth

Aiseberg (Aisepedia) · San Francisco

A pre-seed AI startup building Aisepedia, a Product Marketing Environment connecting product, customer, competitor, and ICP data across research, decisions, and execution.

• Built the US enterprise GTM motion from zero: $400K in qualified pipeline across 134 tracked accounts, and helped convert the first enterprise customer, Splunk (a Cisco company), from design partner to paid.
• Owned the PMM 2.0 launch event end to end, from venue and logistics to speakers and follow-up: 36 senior attendees, with panelists from Atlassian, Meta Reality Labs, and Google.
• Co-built a 27-member design partner program (18 at Director, VP, or SVP level across Atlassian, Splunk, and Taboola) through 32 discovery sessions, opening a direct channel between enterprise buyers, GTM, and product.
• 30+ enterprise sales conversations supported with competitive battle cards and objection handling, helping the field differentiate the product and answer buyer resistance.
• Built an AI-assisted marketing operating system in n8n, HubSpot, and Calendly triggers for lead follow-up and lifecycle, with 22 KPIs across acquisition and activation.
• 1,000 targeted reach-outs pushed through a six-week LinkedIn and outbound funnel, and early-stage abandonment cut 24% with instrumentation in Mixpanel and PostHog.

May 2024 to June 2025

Senior Analyst, Revenue and Strategy

POLITICO · Arlington VA

A global newsroom and policy-intelligence company covering politics, policy, and power.

Intern to full timeJoined full time after a summer 2023 internship with the Product and Subscriptions team, rotating across product, marketing, data, and competitive intelligence, including gamified content pilots that lifted repeat user sessions.

• $125M in active ACV across 5 product lines and 5,300+ accounts: the subscription book I built and ran the daily and monthly revenue reporting on, read weekly by the CEO, COO, and VP of Finance.
• 110% net wallet retention tracked on the flagship product, with renewal holding at 88% against an 88% budget target, through the retention and upsell modeling I built.
• $2.6M in recoverable ACV surfaced by analyzing renewal, upsell, and wallet-retention signals across a $32M year-to-date bookings pipeline.
• $250K per month in expansion identified, from the MRR and vertical-profitability reporting I built across PRO, E&E, and AIQ.
• 21 account executives migrated with zero errors by directing a two-month Salesforce and OMS migration, with automated validation rules across 26,000+ deal records.
• Turned retention and expansion analysis into revenue priorities for leadership and sales.
• 2 SOPs written for the internal generative AI task force, where I evaluated AI applications for newsroom and revenue workflows.

Oct 2021 to Jul 2022

Technology Sales Specialist

Quantum Corporation · Bengaluru

Quantum Corporation (NASDAQ: QMCO) builds data storage and management technology. It acquired EnCloudEn in 2021 (announcement), and I moved across with the portfolio.

• $473K in YoY revenue recovered by rebuilding Salesforce contract workflows and running renewal audits across 80+ enterprise accounts, closing booking discrepancies with validation logic and pipeline governance.
• 105% of the Q1 2022 target hit and 18% growth in major prospects, from partnering with sales leadership on territory design, quota capacity, and performance tracking.
• Ran competitive and market analysis on the data-center virtualization portfolio and fed it into enablement, sharpening how the field positioned against established hypervisor and storage vendors.

Aug 2020 to Sep 2021

Technical Sales Specialist

EnCloudEn · Bengaluru

EnCloudEn built hyperconverged infrastructure software for enterprise data centers. Quantum Corporation acquired the company in 2021.

• Sold infrastructure to enterprise IT buyers who evaluated on architecture rather than pitch, building the solution demos, technical documentation, and sales training that made the product explainable without an engineer in the room.
• Influenced the product roadmap by translating enterprise requirements into technical specifications and structuring proposals around them, feeding customer signal back to engineering through to the Quantum acquisition.
• Ran competitive and market analysis that shaped positioning and differentiation against established virtualization vendors.

Dec 2018 to Jul 2020

Lead, Business Strategy

Peepal Consulting · Bengaluru

Peepal Consulting is a Bengaluru-based talent and business strategy firm serving enterprise technology clients.

Associate to LeadJoined as Associate, Business Strategy in Dec 2018 and stepped up to Lead in Feb 2020, reporting to the CEO and owning the full client cycle from prospecting and negotiation through delivery.

• 9 consecutive months of beating revenue targets, earning the Peepal Centennial Award, owning delivery and growth across 56 enterprise accounts.
• 76% growth in digital reach from an industry-first leadership event I led, alongside targeted campaigns, analytics, and sharper messaging.
• Scaled delivery capacity by leading and mentoring a team of interns on business research and client engagement.