Aatif Junaid Mulla

Founding product marketer & GTM operator / San Francisco

Aatif Junaid Mulla

Pipeline and product · GTM strategy · AI and B2B SaaS

I take messy, unstructured product features and build the GTM systems that turn them into pipeline faster than you can say “churn.”

Founding go-to-market and product marketing hire at Aiseberg, the company behind Aisepedia. I was the only US hire, with no team, no playbook, and no sales function. I built the entire GTM motion: the ICP, the positioning, the competitive intelligence, the sales enablement, and the pipeline that followed.

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Most PMMs own the message. Most growth teams own acquisition. I own the GTM motion end to end: positioning to pipeline to revenue, and I have the numbers.

Experience

Building things from zero, on a timeline

  1. Sept 2025 to present

    Founding Product Marketing & GTM Manager

    Aiseberg (Aisepedia) · San Francisco

    Aiseberg builds Aisepedia, an AI platform that generates Product Marketing Environments: research, positioning, and ready-to-use collateral for product marketers.

    Sole US hire at a pre-seed AI startup, reporting to the founder. I built the entire go-to-market and product marketing motion from zero and owned the pipeline outcome directly.

    • Validation. Recruited 17 senior PMM leaders into a design partner program before the product existed. Discovery surfaced competitive intelligence as the core need, which drove the Competitor Canvas and Battle Card features.
    • Launch and beta. Ran an SF launch event on a $13K budget (83 registrations, 36 senior attendees) and a beta with 134 users and 32 serious sales conversations. Diagnosed the enterprise ICP as wrong and pivoted to mid-market.
    • Self-serve and activation. Shipped 58 personalized environments, tracked activation in PostHog and Mixpanel, and led the input-first to output-first onboarding redesign. Closed Cisco as the largest enterprise account.
    $400K+Qualified pipeline
    134Beta users
    58Environments shipped
    24%Less early abandonment
    1:40Faster to first value
    CiscoLargest account closed
    Aisepedia brings structure to that ambiguity in a way I’ve never seen before.
    Rinita Datta Director of Product Marketing, Splunk (Cisco) · design partner
  2. May 2024 to June 2025

    Senior Analyst, Revenue and Strategy

    POLITICO · Washington DC

    POLITICO is a global news organization covering politics, policy, and power, with a large enterprise subscription business in POLITICO Pro.

    $2.6M in annual contract value recovered through a Weekly Retention Report that became the single source of truth used by the CEO, COO, and VP of Finance.

    • Built the reporting that improved pipeline conversion 15% and lifted gross margin 5 points.
    • Identified $250K in monthly upsell opportunities and trained 21 account executives through the order management migration from AdBook to Placements.io.
    $2.6MACV recovered
    15%Pipeline conversion lift
    5 ptsGross margin uplift
    $250KMonthly upsell identified
  3. Oct 2021 to Jul 2022

    Technology Sales Specialist

    Quantum Corporation, incl. EnCloudEn · Bengaluru

    Quantum Corporation (NASDAQ: QMCO) builds data storage and management technology for video, backup, and unstructured data. It acquired the hyperconverged software startup EnCloudEn in 2021 (announcement), where I worked.

    105% of Q1 2022 revenue target and 18% growth in user acquisition across 10+ enterprise accounts, working as the product and GTM interface with a 5-person engineering team.

  4. Dec 2018 to Jul 2020

    Lead, Business Strategy

    Peepal Consulting · Bengaluru

    Peepal Consulting is a Bengaluru-based talent and business strategy firm serving enterprise technology clients.

    56 enterprise accounts, 15% quarterly revenue outperformance, and the Peepal Centennial Award for top performance.

Education

Where the foundation comes from

MBA, Kogod School of Business

American University · 2024

STEM-designated. Merit scholarship. President of ASCEND AU and VP of Marketing for the Graduate Business Association.

BE, Mechatronics Engineering

Acharya Institute of Technology · 2018

Top 10% of class. The engineering foundation behind how I break problems down into systems.

PMP Certification

Project Management Institute · Active

Disciplined scoping, sequencing, and delivery across cross-functional GTM work.

Toolkit
Analytics
  • PostHog
  • Mixpanel
  • Power BI
  • SQL
CRM & Sales
  • Salesforce
  • HubSpot
  • Placements.io
Design & Build
  • Figma
  • Webflow
  • Canva
AI & Productivity
  • Claude
  • ChatGPT
  • Notion
  • Excel
Work samples

Things I have made

Crayon competitive enablement + Jobs-to-be-Done

Competitive battlecards

Sales-ready battlecards that frame the win on a few decisive axes, cost, accuracy, and deployment or compliance, instead of a feature laundry list. I extend the standard structure with objection handling and competitive discovery questions, so reps have footing in a live call, not just facts on a page.

Pragmatic Institute tiering model

Release marketing tiering system

A system for teams shipping at high volume. Every change is sorted into Tier 1 Launch, Tier 2 Announce, or Tier 3 Log, each with its own treatment, audience, and cadence. It runs on a four-step flow: intake, tier, translate, time, so releases that move revenue get the full push and the rest stay quiet.

14 artifact types, personalized

Product marketing collateral library

A connected set of 14 collateral types: positioning guides, ICP guides, competitor comparisons, battlecards, buyer personas, value flyers, GTM strategy, market insight, thought leadership, sales collateral, and product briefs, generated as personalized environments.

See more on LinkedIn
Approach

How I think about the work

Release marketing as a tiering problem

At high shipping volume, communication becomes a sorting job. I tier releases into Tier 1 launch, Tier 2 announce, and Tier 3 changelog, so attention goes where it earns a return.

Signal-based outbound

Identify the buying signal, enrich it through a waterfall, then trigger the sequence. Relevance comes from acting at the right moment.

Battlecards built for live conversations

I added objection handling and competitive discovery questions to the standard battlecard, so reps have footing in the moment a deal is on the line.

Output-first onboarding

Show the finished artifact first, then ask for inputs. The redesign cut early-stage abandonment 24% and moved users to first value 1 minute 40 seconds faster. Because nobody wants to read the instruction manual before playing the video game.

Contact

Let’s talk

Open to GTM strategy, growth, and product marketing roles. Reach out if your product velocity is outpacing your messaging infrastructure, or if you just want to debate whether Die Hard is a Christmas movie.

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